Spectrum TV is making its debut this week as a new service that offers an affordable alternative to traditional television, including cable, satellite and broadband.
The service will be available to select customers who are already subscribed to cable TV services.
The new service is a limited-time offer for subscribers in rural areas and rural communities, where the majority of TV households are located.
Spectrum TV will be offered to people who are not currently subscribing to cable television and is currently being rolled out in select markets in Canada.
The company says the service is priced at $50 a month for two channels, with additional channels available at a discounted price.
The cost of the service will vary by market, with the lowest price in Winnipeg, Alberta at $40 a month.
Other markets including Montreal, Ottawa, Toronto and Vancouver will also have the service, which will be made available to the public later this month.
Spectrum said the service has more than 3.5 million subscribers and is available in more than 130 countries, with more than 1.3 million people using the service each month.
The program is designed to bring more people into the television marketplace.
The launch comes as the industry grapples with the fallout from the Bell and Rogers merger, as well as the emergence of Netflix and Amazon Prime Video.
The move comes amid increasing competition from streaming video services and services that offer local content.
“Spectrum TV is a unique opportunity to deliver affordable high-quality video to Canadians across the country,” said Mike Hargreaves, Spectrum CEO.
“While we are committed to working with communities, we know we can do better. “
We are working with stakeholders to provide the best service to Canadians, with a proven track record in delivering quality content. “
While we are committed to working with communities, we know we can do better.
We are working with stakeholders to provide the best service to Canadians, with a proven track record in delivering quality content.
We will continue to build upon the success we have seen over the last year with our innovative new service.”
Spectrum has been the focus of government scrutiny over the years, as the company’s proposed merger with BCE, which would have transformed the country’s largest television provider, was ruled unconstitutional.
Spectrum, which was founded in 2013, is one of the few Canadian companies to offer a standalone service, rather than offering two tiers of cable TV.
The TV provider says its new service will provide Canadians with a full range of content across different television channels.
The first half of 2018 will see the rollout of Spectrum TV.
It will be rolled out on select rural and rural-only markets in Ontario, Quebec and Manitoba in the fall.
The Canadian Broadcast Standards Council (CBCSC), which represents the industry, said in a statement that Spectrum’s launch was a “significant milestone” for the industry.
The CBCSC also noted that the program was launched “in the context of the growing and complex global television marketplace.”
The CBC said the launch was “a major milestone for the future of the television industry.”
With files from the Canadian Press